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The SFCS Popup

We had SO much fun with the #sfcsPOPUP, you have NO idea!!  Fancy cupcakes, cake cups, peanut butter "crack" (yes, it's that good), scrap cake slices, whoopie pies and all sorts of other tasty treats were served along with coffee, tea and our famous hot cocoa.  

All good things must come to an end.  Our three month lease expired on 12/31 and we've made way for the new tenants.  Be sure to check out the new window at 336 West 37th Street.  I'm sure it's going to be something (else) good!

SFCS Popup Cake Boutique Window

Inaugural #WeddingWednesday

Last week, we held our very first #WeddingWednesday event at the SFCS Popup Shop.  It was SO much fun to have Michael from I Do PR and Amanda from Bespoke Weddings in to educate us on wedding fashion and trends.  They highlighted a gorgeous separates dress from the Della Giovanna 2015 Fall Collection and some favorite ties from Bows 'N' Ties, an online men's accessories retailer.  

We shot a little video while they were chatting.  You can get caught up by clicking on the videos below:

Wedding Wednesday - Della Giovanna

Della Giovanna at SFCS

Wedding Wednesday - Bows 'N' Ties

Bows n Ties at SFCS


Coming up this week, we have Zaira from Nuage Designs!!!

NYC Drawing Booth

At our last tasting party, we were joined by Elke and the team from NYC Drawing Booth.  Each sketch below took two minutes for the artist to create.  I cannot believe how quickly they captured each person's essence in such a short period of time AND that they were done on an iPad!!  

NYC Drawing Booth is available for parties.  You can contact Elke directly and take a look at her website:

Below are the sketches of our guests.... keep scrolling all the way to the bottom for the sketch of me!!


NYC Drawing Booth  NYC Drawing Booth NYC Drawing Booth NYC Drawing Booth   NYC Drawing Booth NYC Drawing Booth NYC Drawing Booth NYC Drawing Booth  NYC Drawing Booth NYC Drawing Booth NYC Drawing Booth NYC Drawing Booth



... and this one's of me... SO MUCH FUN!!!

NYC Drawing Booth

Celebrating 50 years of Marimekko's Unikko Print

The Washington Post included our cake in a blog post on the 50th Anniversary of MARIMEKKO's Unikko print. So honored that our clients submitted the pic!

The cake, orderded by a past client, was created for a friend's bridal shower (client photo below).  Creatively, I knew we had to get this one just right.  Our client was an Art History major and the guest of honor a museum curator.  The artistry, in addition to the flavor, just had to work!

Let us know how we did in the comments section below!

MARIMEKKO's Unikko print by Sugar Flower Cake Shop


Here is the submission from our client:

"I've always known that Marimekko, and particularly the Unikko pattern, was one of Alexandra's favorites.  Long time friends, we studied Art History together in college, and we have often talked about stylish designs and designers. Marimekko is one of our favorites.  However, Alexandra, the bride, is far more knowledgeable than I am. Currently a curator at the Montclair Art Museum and formerly a curator at MOMA in NYC, she is certainly expert in what makes for successful art and design.  
When it was time to create a theme for her bridal tea, I knew Unikko was the logical choice, having seen the pattern on a tray in her home and on one of her handbags. Amy, the owner of the Sugar Flower Cake Shop in NYC, had made wonderfully creative cakes for me before, and she was very excited when I suggested that Unikko could serve as the inspiration for the centerpiece of her creation and our tea menu.
The cake was absolutely the talk of the party.  Everyone in attendance recognized the pattern as signature Alexandra and signature Marimekko, and each person wanted to hear the story of the cake and baker.  Of course, the cake also tasted as sweet as the flowers on top!
I accessorized the table with Unikko napkins and bright Gerbera flowers in the same color family (I can send a full table shot). Also, I wanted all of the guests to take home a little of "Alexandra's" Unikko as a memento of the day, so each guest got one of the Unikko pill boxes sold at Crate and Barrel."
LOVE this!!!

How to make a sugar plumeria flower

Plumerias are a beautiful tropical flower.  Here's a 5-minute video on how to make them.  Bring a splash of the tropics to your wedding cakes!



Martha's Top 63

Woo hoo!  Martha named Sugar Flower Cake Shop as one of the Top 63 Pastry Pros.  Even better?  We are among the only six pros listed who have been featured in Martha Stewart Weddings magazing five or more times.  So excited to be counted in this elite group!!

The Top 63 Pastry Pros
MSW Cover Spring 2014 Special Issue

The Knot TV - Amy Shows How to Make a Sugar Garden Rose

Want to know what goes into creating a wedding cake and making sugar flowers?  Why are wedding cakes so expensive?  (Hint:  it has to do with the time spent crafting things in sugar.)  Watch Amy Noelle as she gives some insider tips and tricks to The Knot TV on how the world of wedding cakes works here in NYC....

Winter White

Last week we were fortunate to kick off the winter holiday season with a fun industry photoshoot and holiday party. 91 Horatio hosted the event in their cozy west-village space. It's the perfect space to host a rehearsal dinner, small wedding, or cocktail party. The exposed brick arches were a perfect backdrop for all our winter Winter White Cakewhites! All the vendors outdid themselves to turn the space into a veritable winter wonderland!

The theme of the party was "Winter White," so we stuck with a white and sage green color palette. We coordinated with florist Sarah Tallman of Sarah Tallman Desgin to create miniature white anemones and dusty miller leaves. Sarah designed beautiful bouquets with pinecones, hydrangeas... and kale! I told Amy my next project is designing some sugar kale for a cake. Instead of kale on this cake, we included our other newest obsession: succulents. We made them for clients Erin and Josh a few weeks back, and couldn't wait to create a cake that featured them more prominently. Chellise Michael took some stunning photos of our cake as part of the photoshoot. Check out her blog for more gorgeous pictures of the event!


Winter White CakeWinter White Cake

photos courtesy of Chellise Michael Photography

Finally, while Lea and I had fun passing out cake samples, Amy got her hair and makeup done by the talented Jill Hamelman and Lindsey Jones. It was a great evening to be had by all and we can't wait to see the rest of the pictures! This was one of my favorite cakes from this past year, and lucky for me it's now on display in the shop so I can see it every day. Stay tuned in the coming weeks as I highlight some of my favorite cakes from this year.